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Published in SCWA "The Advantage" Third Quarter 2004


MARKETING : How To Sell Your Car Wash

 

            Maybe its time to reap the benefits of a lifetime of hard work and head for the golf course. Or perhaps you have to try something new.

            Whatever the reason, you have decided to sell your car wash.  You know how much you paid for it however long ago, and you know how profitable it is. But how do you go about finding a buyer? Sell it yourself? Contact a local realtor?  List it in trade magazine and wait for that ideal buyer?

            Before you do anything, answer the following questions. Honestly.

First, why are you selling? Do you really intend to retire? If so, do you have the time and money it will take to find a buyer and take him through the complicated process of buying a business?

            It could take months, even a year. You may take weeks putting together a deal only to find that the buyer does not have the money.  You may have to show the wash and your financial records a dozen times before you find a reliable, serious buyer.

            And that is only the beginning of the process. Remember the negotiations? The letters of intent and disclosure? The God-awful closing?

            Before you do anything, contact a broker, preferable one who has sold a wash or two. Sure a broker will take his cut off the sale price, usually 5% to 10%, but what is your time and trouble worth?

    


Published in SECWA "The Journal" Fall 2004


BUYING A CAR WASH: The Inspection By Norris Streetman

 

Okay, you have made the decision.  You really want to buy a car wash. You've looked into the business, talked to some experts, contacted a broker, and you know how much you want to spend.  Now it is time to go shopping.  The question is, what to look for! Or more precisely, what is a good car wash?

First, relax. You are under no obligation to buy anything.  The broker, the owner, the various inspectors, they are all there for you.  Remember, you are the person writing the check.  In other words, make these people work for you-ask questions.  Do not be embarrassed.  Knowledge is power.  It can save you money, now and in the future.

Next, trust your instincts.  When you go to a site, ask yourself, "Would I want to wash my car here?" Are the bays clean? Does it appear that someone who cares has maintained the overall structure? Does it need paint? What about the signs? Are they bright and fresh or old and faded? What are the general condition of the hoses and meters? How old are they? Who is the manufacturer?  Are replacement parts readily available?

Also, as you probably have become aware, a car wash sells more than high pressure soap and water.  What vending machines come with the wash? What is the age and condition?  Look at the change or token dispenser.  Does it appear damaged? Is there a record of break-ins or attempted break-ins? Will it need to be replaced?

Another consideration is the landscape. If it has grass, what is its condition? Will you have to spend money to upgrade? Are there any trees, shrubs, or flower beds on the location? Although these may seem like small matters, they dramatically increase curb appeal. And as we all know, curb appeal attracts customers. Or turns them off, as the case may be.

And remember, many of your customers are women. For them, safety is a concern. Drive by the wash on a Saturday night. Would you feel comfortable knowing your wife or your teenage daughter were there washing their car? How well lit is the site? Does it show signs of vandalism? Do teenagers or tramps hangout there or nearby?

How many and what types of businesses are in the vicinity? Restaurants and convenience stores are good; strip bars, night clubs, dirty book stores, etc., all repel customers.  Take some time to talk to the neighboring small business persons.  They may have information the seller is reluctant to share.

Now the pump room.  Unless you are well versed in boilers and pumps, hire an expert, someone who knows the car wash industry. Within your region you can find a company that services car washes. Call them and ask them if they provide an inspection service for car wash buyers.  If they do not, ask them to refer you to someone who can.

Of course, if you have hired the right broker, he or she can provide the right inspector: the one who is honest and looking out for your interests. He will know the car wash industry and he will be willing to ask the tough questions of the owner. Ideally, he will give you a detailed, written  opinion as to the condition and reliability of the equipment and what it will cost for repairs, upgrades, or replacements.

Do not be intimidated by his expertise. Follow in his footsteps. Become his shadow.  When he looks at something, ask him what he is looking for. And when the inspection is complete, take him to the side and ask him point blank, "Would you buy this car wash? Why? Why not?"

Again, trust your own instincts.  Is the pump room clean? Is the floor dry or is it covered with water and soap? What is the condition of the hoses and the pumps? Are the pipes rusty? Ask the owner for his maintenance log. If he does not keep one, it is a good sign that he is the type of person who does not do preventive upkeep, he merely handles problems as they arise. Not good.

Or perhaps he has a professional car wash service providing upkeep.  Get his permission to talk to them.

Then again, it could be that he has an independent jack-of-all-trades who handle things.  Does he keep records? Is he aware of any special problems? Ask, but do not take his word for anything.  He works for the owner, not you.

Now go home and do a detailed cost analysis of what it will take to get this site presentable, working, and profitable. Use the inspector's report. Contact suppliers and find out the true cost of parts and installation. What is the actual cost to maintain the site? Do not underestimate. Under the best conditions, unseen difficulties will arise.  Add ten percent to everything.

Finally, go with your gut. If there is something you do not like, talk to your broker or the inspector. Perhaps the owner is willing to make repairs himself or come down on the price. If you do not ask, you will never know. Remember, you write the check.  It is your future.  Good luck and happy hunting.

Oh yeah, just because you dance with a gal it doesn't mean you have to marry her or even meet her family.

Look at more car washes.

 


Continuation on Marketing: How to Sell


        Better contact a lawyer and also your accountant.  If you are selling the wash because the equipment is old and outdated, be prepared to make a full disclosure to any serious, prospective buyer.  Sure, a sucker is born every minute, but very few of them have the money it takes to buy a car wash.   

   Besides, there is a big market for old washes.  Plenty of buyers are willing to spend the money and time it takes to turn around an older wash. But most of them are very savvy guys who are already in the business.  They will buy a wash, but only if they know they can make it profitable.

            Be transparent.  You will be glad you were.  The deal will go more smoothly and both sides will be happy.

            Second, is the wash ready to sell? Your wash will do better if it looks in good condition.  Paint it one more time.  Polish everything and fix the leaks in the pump room.  Haul the debris from the lot and make sure the vacuums work, etc.  Curb appeal matters.

            Third, prepare your financial and equipment records.  Have everything in order so that the buyer and his accountant can get a quick, thorough picture of exactly what he can expect to pay, and more importantly, how much he will make.

            Finally, keep your head down and your eye on the ball.  Good luck.

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